Trademark – Beginners Guide | Essential reference for start-ups

On account of the ‘Make in India’ initiative, the Indian government has decided to initiate, improve and protect the intellectual property rights of innovators and creators in a more effective and advantageous manner. The aim of the Indian Government is to establish a vibrant intellectual property regime.

Intellectual property is an important business asset and has considerable commercial value. The goodwill of an organisation is attached to the organisation’s trade mark, thereby forming the brand of the organisation. In order to be able to protect the goodwill of a business a Start-up should be proactive in developing and protecting their intellectual property. A company’s intellectual property is extremely attractive and of significant interest to its investors. A Start-up has to be zealous in protecting its intellectual property for many reasons such as:

1)            to use intellectual property as a marketing edge;
2)            to protect their competitive advantage;
3)            to increase the value of the business; and
4)            to use as a potential revenue stream through licensing.

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